These are the practical questions that usually come up before a project starts: what files I can work from, what kinds of deliverables are possible, how timing is shaped by scope, and when CGI is or isn't the right tool.
Getting Started
What do you need from me to begin?
The most helpful starting point is a clear description of the product, what needs to be created, where the visuals will be used, and any timeline constraints. If you already have sketches, reference images, CAD files, or existing 3D data, that helps too, but not every project starts with the same level of material.
Source Material
Can you work from sketches, photos, or CAD?
Yes. Projects can begin from different kinds of source material, including reference photography, industrial design visuals, CAD exports, or existing models. The starting point mainly affects how much preparation is needed before the final stills or animation work begins. CAD files are preffered.
Deliverables
What can come out of one product CGI project?
Depending on scope, one product asset can be used to create still renders, close-up detail images, launch visuals, ecommerce imagery, social crops, short animation cuts, and product-page feature sections. A well-planned project often creates more than one usable final asset.
Timing
How long does a project usually take?
Timing depends on complexity, the number of deliverables, the condition of the starting files, and how quickly feedback moves.Typical projects can range from 1-2 weeks for a few polished stills to 4-6 weeks for a short animation with multiple assets, but there is flexibility on either end depending on the specific needs and constraints.
Fit
When is CGI the right choice instead of photography?
CGI is strongest when the product needs controlled lighting, repeatable precision, premium surface treatment, pre-launch visuals, or multiple derivatives from one asset pipeline. If straightforward photography already solves the problem cleanly and economically, that may be the better route.
Scope
Is this best for one flagship asset or lots of quick content?
The work is best suited to polished, intentional assets where quality and product perception matter. If the goal is high-volume, low-cost content produced as quickly as possible, a lighter production route is often a better fit.
Still want to talk through your product, timeline, or deliverables?
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